Free tool · WhatsApp
WhatsApp API cost calculator
Estimate what the WhatsApp Business Platform will cost you each month, including the service replies that became chargeable on 1 October 2026.
Enter the per-message rates for your customers' country from Meta's pricing page or your provider. The rates below are only examples, not real prices.
Leave out chats that started from Click-to-WhatsApp ads (free for 72 hours).
Runs entirely in your browser. Nothing you type is sent to us or stored.
How to use the WhatsApp API Cost Calculator
How WhatsApp API pricing works from October 2026
- Template messages (marketing, utility, authentication) are charged per delivered message at the rate for the customer's country.
- Service replies inside the 24-hour customer service window are free for the first 1,000 per phone number each month, then charged at the utility rate.
- Utility templates sent inside the service window are now charged too.
- Reactions and chats from Click-to-WhatsApp ads (72-hour window) stay free.
For the full explanation and 8 ways to keep the bill down, read our guide to WhatsApp Business API pricing changes. Not sure you need the API at all? Compare the free app and the API, or create a free click-to-chat link with our WhatsApp link generator.
FAQ
Common questions
How is the WhatsApp Business API priced?
Meta charges per delivered template message, at different rates for marketing, utility and authentication templates and by the customer's country. From 1 October 2026, normal service replies are also charged after the first 1,000 per business phone number each month, at the utility rate.
Where do I find the rates for my country?
On Meta's WhatsApp Business Platform pricing page and rate card, or your WhatsApp provider's price list. Rates are set per country of the person receiving the message, so use the rates for where your customers are.
Are chats from Click-to-WhatsApp ads free?
Yes. When a customer starts a chat from a Click-to-WhatsApp ad or a Facebook page button, a free entry point window of 72 hours opens. Leave those messages out of this calculator.
Does the free WhatsApp Business app cost anything?
No. This pricing applies only to the WhatsApp Business Platform (the API used by chatbots, CRMs and shared inboxes), not the free WhatsApp Business app on your phone.
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