Free tool · Ads
Google Ads character counter
Write responsive search ad headlines and descriptions that fit Google's limits, and see a live preview of your ad.
Headlines (up to 30 characters each; add up to 15)
Descriptions (up to 90 characters each; add up to 4)
Preview (one possible combination)
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Runs entirely in your browser. Nothing you type is sent to us or stored.
How to use the Google Ads Character Counter
Google's limits for responsive search ads
Headlines can be up to 30 characters, descriptions up to 90, and each display path up to 15. You can provide up to 15 headlines and 4 descriptions, and Google tests combinations to find what performs best for each search. (Google Ads Help)
Headlines that earn the click
- Put the service and location in at least two headlines: "Emergency Plumber in Austin".
- Add proof: years in business, licences, ratings (only if true).
- Include a clear action: "Call Now for a Free Quote".
- Keep each headline able to stand on its own, because Google mixes them.
Then track results: tag the URL with our UTM builder and check your numbers with the CPM, CPC & CTR calculator. Need help running campaigns? See our paid ads service.
FAQ
Common questions
What are the Google Ads character limits?
For responsive search ads, headlines can be up to 30 characters, descriptions up to 90 characters and each of the two display URL paths up to 15 characters. You can add up to 15 headlines and 4 descriptions.
Do Chinese, Japanese and Korean characters count double?
Yes. Google counts each character in a double-width language as 2 characters, and this counter does the same.
How many headlines should I write?
Google lets you add up to 15. Writing more distinct headlines gives Google more combinations to test. Make them genuinely different: the service, a benefit, a proof point, an offer and a call to action.
Is the preview exactly what Google will show?
No. Google mixes headlines and descriptions automatically for each search and may show up to 3 headlines. The preview shows one likely combination so you can check it reads well.
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